Types of Video
According to The New York Times, we’re entering a “post-text world.” Multimedia will soon dominate every channel. In other words, using writing to communicate with your audience is going out of style — and quickly.
As a marketer or business owner, this means updating or even completely reinventing your digital strategy. But the multimedia world can feel overwhelming. If you want to make a video, where do you start?
Think Scarlett Media …
Three main types of video:
Awareness: Get on your customers’ radar. These videos typically have high-entertainment value and broad appeal, so they attract as many people as possible.
Engagement: Spark a reaction, whether that’s a like, comment, or share. Videos in this category usually play to the viewer’s emotions.
Education: Teach your audience something. If you’re targeting potential customers, that might mean a customer case study. If you’re targeting current customers, it could be a how-to video.
